According to the website "if a million women intentionally shift at least $1,000 of their existing budget to environmentally-friendly products, we can have a noticeable one billion dollar impact in the marketplace."
I found all this info in this article on Shine from Yahoo's website. It's all about a gal who took the "One in a Million" challenge, and actually ended up saving more than $10,000!
Talk about some GREEN
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